14 November, 2011

Advertising Nairobi Style

I thought it might be interesting to do a variety of blogs based on a particular photographic subject matter.  Today's blog is on ad campaigns in and around the Nairobi area.  Most of the photos are taken with a camera phone as I'm riding around town in matatus and buses; (1) in an effort to appear more subtle with the picture taking and (2) so my camera won't get jacked.   So please excuse of the the quality of the photos and the watermarked windows.



So starting off there is the banner style of advertising:
Banners are strung across the road on somewhat shaky poles (note the left side).

These are small banners on the guard railing (just in case you missed one, there's at least 5 more to catch your eye).

Then we come to the billboard style, which used for products, specific campaigns, and supermarket hours :


Nakumatt on Ngong Road (pronounce "gong") aka Nakumatt Prestige, letting folks know they are open late.

Honestly, who is looking at the cell phone advertisement at the busy roundabout, anyway!
Deodorant products
Dettol, the body soap, the laundry disinfectant, the floor cleaner. 
They've come up with a slogan for women and children too; yoghurt for all.
Health campaign

Here we have the hand painted, wherever there is available space type of advertising:

On a wall
On a "strip mall" style row of shop.
On the odd shipping container turned phone service provider shop.
On a hotel building in town.
On a slum bar.

Lastly, there is the "lets stick an advertisement wherever people congregate" category:

Bus shelter.
Park bench.
Hopefully I've helped to expand your marketing skills.  Stay tuned for matatu (the Nissan mini buses) decorations and church names.